1) Set Yourself Up For Social
Make sure you have social media accounts on all the big networks (Facebook, Twitter, Pinterest, Google+, and even Instagram if you snap a lot of house pics). Interact with users, share good press, and promote your properties.
2) Create a Virtual Tour
Your clients’ time is precious, and they want to understand as much as possible about a property prior to visiting in person. Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers.
3) Local Sponsorship
Consider helping sponsor local festivals, sports teams, or school events. Signing up as a local sponsor often means getting your business a spot on t-shirts, program pamphlets, or flyers.
4) Create a Newsletter
Email marketing is one of the best strategies for building client relationships. Collect emails from your website, local outreach, or any other methods you can think of. Send your email subscribers the stuff they’re looking for – notices about upcoming open houses, new houses on the market, news about seminars you’re offering in the area, etc.
5) Consider Going Niche
If you’ve got some real estate marketing competition in your area, you may want to consider making yourself stand out by going niche. Become the go-to real estate agent for dog owners, families with kids, divorced individuals, whatever. Making a name for yourself in regards to a specific niche need can make you memorable, especially in saturated zip codes.
6) Automate. Outsource. Delegate
If you’re going to grow a business, you’ve got to start letting go of the things that could be done by someone else.
Your role in this growing business is to set up systems that can be run by other people.
Start by automating all the things you can by skillfully using tools like AdStateAgent
to do most of the heavy lifting in your lead generation.
Once you free yourself from generating leads…you have complete control over the amount of business you can generate, and the one thing that can hold you back is not having the capacity to handle all the business you’re generating.
a constant focus on creating a systematic way of handling your business and filling those roles with other people will literally give you unlimited potential in your business.