1. Update Your Cover Photo
Use the cover photo to highlight the homes you have for sale. You can change images quite often so use this space to your advantage.
2. Remember the 8/2 Rule
80 percent of your content should be customer-focused, and 20 percent should center on you and your business. Using this formula will encourage more engagement and interaction.
3. Respond to Comments
Reply to comments posted on your page, good or bad, and do so promptly. This signals current and potential clients that you are paying attention.
4. Use Photos and Video
Whenever possible, use images or videos in your posts. According to data from Wishpond, an online marketing company, posts with photos tend to get 120 percent more engagement than those without them. Posts with photo albums receive 180 percent more engagement.
There has also been an increase in interaction with videos. One study even stated that video posts are beginning to trump image posts in terms of engagement.
5. Focus on Local Interests
People want to know what is happening within their local community, a fact that is especially true for those moving to a new area with which they may be unfamiliar.
Post about local charity events, school-related activities, or highlight a popular local business. In general, post about anything you feel the community would find interesting.
6. Share Interesting and Informative Facts
These can stimulate likes and comments.
Inman, a source for real estate industry news, used this colorful image coupled with an interesting fact on its Facebook page.
7. Offer Helpful Advice
Tips about how someone could stage her home for sale or decorate her new home are good ways to gain likes and comments.
8. Post Images of You, Your Team, and Happy Clients
Posting photos of you and your team participating in community functions or at office parties helps to put a personal face on your business. Potential buyers want to know that they are dealing with real people, not just faceless corporations.
Also, posting photos of happy customers standing next to their newly purchased home can benefit you, in two ways: It demonstrates that you are successful in helping people buy a home. It also shows that others trust and use your company.